search engine positioning
 

Search Engine Positioning
Since 1999, Joel Goldstein and staff have been generating incredible results for our clients by moving their websites to the top of the major search engines such as Google and Yahoo. This is done through both the sponsored listings and the non-sponsored (free) listings. Services include internal optimization, inbound link building, press releases, social networking and other forms of search engine advertising services that will make your website a magnet to highly qualified prospects.

                                                                                    Call us today at 1-407-792-0644 or Email us today for a custom quote



 

Search Engine Placement Services
These are potential customers who are already searching for YOUR specific products and services.  Can there be a higher qualified lead?  Is your website appearing at the top?  Over 90% of our clients choose to renew our services.

search engine ranking


We offer quick and affordable placement
within the Sponsored Listings (pay-per-click).
As well as being incredibly successful at
generating top Natural Listings (free clicks).


Call us today at 1-407-792-0644 or...

Email us today for a custom quote


Pay-Per-Click Services (get on the first page of Google & Yahoo FAST through their sponsored listings)

pay-per-click services

Sponsored listings can place your website at the top of Google and Yahoo instantly. Our full service setup and pay-per-click services management program, also known as search engine marketing starts as low as $299 per month (plus your click-through fees). You will be provided with key phrase research, full service setup & maintenance of your account, conversion tracking, detailed monthly reports and on-going support for highly effective campaigns.


Organic Optimization Services (to move your website to the top of Google & Yahoo within the free, natural listings)

search engine positioning

Roughly 70% of all search engine traffic is through non-sponsored, "natural" search engine rankings.  We provide organic search engine optimization services, copywriting and powerful, yet ethical inbound link building campaigns that will move you to the top of Google and other major search engines.  Let us provide you with a free website analysis and a free custom tailored proposal for your individual website positioning needs by calling us at 1-407-792-0644.


Link Building Services (ethical strategies to generate qualified traffic and improve your rankings)

link building services

Internal optimization by itself is not enough.  If your competitors are optimized AND have a superior measurement of link popularity, they will out rank you -- period.  It's not just the quantity of inbound links, but the quality and relevance of the sites that are giving them, as well as what words are used within the hyperlinks (i.e. anchor text). We offer offer a variety of ethical link building services that will move your search engine ranking to the top. Call us at 1-407-792-0644 and request a free, competitive analysis between you and your competitors.

SEO Training Classes (got time to do it yourself? Our hands-on training classes will put you on the right track)

shopping cart seo

Shopping cart websites using database driven programs such as php, asp, etc. require special attention to make them friendly to the search engines. While many of the popular shopping cart programs such as Yahoo stores, MIVA, MonsterCommerce, Volusion, StoreFront, etc. have made strides in being seo friendly, we can convert your existing shopping cart site to a custom designed osCommerce program that can improve your site even further and allow you to host it anywhere. Shopping cart seo services start as low as $3,000.


Call us for a free analysis of your website.
Call us today at at 1-407-792-0644, or click here to request a free custom proposal.

Frequently Asked Questions:
Q. Who are the Major Search Engines?
Q. Why is search engine positioning so important?

internet advertising

search engine marketing

Who are the Major Search Engines?
No surprise, Google currently holds the #1 spot. They recently announced that they have reached over one trillion  web pages within their index and are continuing to grow by several billion new web pages per day. As of 2007 it was stated by comScore that Google was responding to over 35 billion searches per month (over one billion per day).  Thus, when it comes to search engine optimization and search engine marketing services, our primary focus is generating top positions within Google, however our clients also rank well across the board.

Google supplies both sponsored and free results to AOL and Netscape. They also provide sponsored results to Ask.com. Yahoo supplies both sponsored and free results to AllTheWeb, Lycos and AltaVista, making them the second largest search portal and MSN the third. 

 


Why is search engine positioning so important?
A. Our search engine marketing firm can generate a tremendous amount of highly qualified traffic. Many of our clients have stated that our services generated the best return of investment (ROI) they have ever seen, when compared to conventional forms of marketing and advertising such as direct mail, print ads and trade shows. The ever growing increase of high speed internet access, both at the office and at the home, has pushed this even further. There are currently over 200 million internet users within the U.S. alone and over one billion internet users worldwide.

How much of an influence do search engines have over online purchases? When online users were asked how they found the websites they purchased from, a survey from DoubleClick revealed the following results:

search engine optimization services
"When I compare the cost to performance, I cannot imagine a better way to advertise. The quality of these leads are the most impressive. I don't even consider a call from our website as a lead any more, they're sales!"

- Bill Herguth, CEO, Herguth Laboratories

On top of this, the pre-qualification of search engine generated leads has proven to be higher than those that come from other forms of conventional advertising (such as print ads, direct mail and tradeshows). These are not people that you had to hunt for (shotgun branding efforts), these are people who are already hunting for you!  Knowing the specific keywords that they are using AND being found at the top of Google should be a #1 budget priority in your marketing plan. Our clients have seen incredible results from our search engine placement services.

Additional findings from other marketing research firms:
"81 percent of internet users find the web sites they're looking for through search engines. And 54 percent of experienced online shoppers primarily rely on a search engine when trying to find a product to purchase online."

- Jupiter Communications: Consumer Survey Data
"Search engines have created more awareness for websites than all other advertising combined including banners, newspapers, television, and radio."

- IMT Strategies
"Over 80% of search engine users find what they are looking for within the first three pages. Sales leads made from keyword and phrase searches are the most qualified and have the highest purchase probability."

- Forrester Reports

Where do people click the most?
According to the "eye tracking" chart seen to the right (generated by Enquiro), you can see what is commonly referred to as the "Google triangle." This proves two things; 1) the importance of being ranked at the top of the page, versus the bottom and 2) non-sponsored (organic, natural) rankings listed down the left hand side receive far more traffic than the sponsored (pay-per-click) rankings listed down the right side.

We superimposed a Google results page below this eye / click tracking heat map to help clarify what you are looking at.

While sponsored listings can be a profitable (when done correctly), improving your rankings within the non-sponsored listings is the far better investment in the long run.  If your web site is not appearing within the top of the first page (when searching for your specific products), you are choosing to allow your competitors to reap from this profitable piece of search engine real estate. 

It only makes sense to budget a portion of your marketing budget toward people who are already searching for you in the first place. We are a search engine positioning company that can help you increase your sales by dramatically improving your overall presence within the major search engines. 

How do we move to the top of the search engines?
A. There are two main areas to target; Sponsored Listings (which requires pay-per-click management) and Natural Listings (which requires search engine advertising services and link building services). We offer services for each.
Interested?
Call us today at at 1-407-792-0644, or click here to request a free custom proposal.